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      <title>The Secret Sauce for Thought Leadership </title>
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      <pubDate>Wed, 26 Mar 2025 16:04:52 GMT</pubDate>
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      <title>Why Long Form Content is Alive and Kicking</title>
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      <title>Does Your Content Meet the 3-30-3 Rule?</title>
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      <title>Why the Over 50s Reject your Job Offers</title>
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      <pubDate>Mon, 09 Jan 2023 14:42:02 GMT</pubDate>
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      <title>Getting your Customer Beyond the Headline</title>
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      <title>It's Time to Bin "!"</title>
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      <title>Why Does Messaging go Wrong?</title>
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      <title>Time for a New Marketing Supply Chain.</title>
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      <pubDate>Thu, 14 May 2020 13:00:27 GMT</pubDate>
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      <title>Keep Communicating for the Future</title>
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      <title>A USP Needs to be Unique</title>
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      <pubDate>Thu, 06 Feb 2020 12:00:20 GMT</pubDate>
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      <title>It Can Pay to be Old School</title>
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      <title>Writing for the Screen</title>
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      <title>RIP Grammar</title>
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      <title>Some Christmas Crackers</title>
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      <title>Using Humour in Content</title>
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      <pubDate>Sun, 13 Oct 2019 15:13:09 GMT</pubDate>
      <author>183:720760350 (David Spencer)</author>
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      <title>Four Tips For Better Online Copy</title>
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      <title>Video is Great but ...</title>
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      <title>When Quantity is Better than
Quality</title>
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      <title>The Internet of Skills - The Next Revolution</title>
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      <pubDate>Tue, 13 Aug 2019 11:46:32 GMT</pubDate>
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      <title>How Voice Friendly is your Content?</title>
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      <title>Kill the Pitch</title>
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      <title>Has segmentation gone
too far?</title>
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      <pubDate>Wed, 05 Jun 2019 17:03:24 GMT</pubDate>
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      <title>Recruiting Internal Content Producers</title>
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      <pubDate>Tue, 14 May 2019 10:45:25 GMT</pubDate>
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      <title>Media Relations is Not Dead</title>
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      <pubDate>Mon, 06 May 2019 14:21:49 GMT</pubDate>
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      <title>The Goldfish Effect</title>
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      <title>When Less Branding = More
Sales</title>
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      <pubDate>Tue, 02 Apr 2019 15:08:14 GMT</pubDate>
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      <title>Every Recession has a Silver Lining</title>
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      <pubDate>Wed, 06 Mar 2019 12:18:06 GMT</pubDate>
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      <title>Shiny New Toy Syndrome</title>
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      <pubDate>Tue, 05 Feb 2019 12:00:22 GMT</pubDate>
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      <title>Is it Okay to Repeat Content?</title>
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      <pubDate>Mon, 14 Jan 2019 11:13:13 GMT</pubDate>
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      <title>When Too Many Chefs Spoil
Content</title>
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      <pubDate>Wed, 12 Dec 2018 11:40:12 GMT</pubDate>
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      <title>Eliminating Marketing Gobbledygook</title>
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      <pubDate>Thu, 06 Dec 2018 10:14:41 GMT</pubDate>
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      <title>B2H Marketing - The New Kid on the Block?</title>
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      <pubDate>Thu, 08 Nov 2018 10:41:34 GMT</pubDate>
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      <title>Is Marketing Loosing its Humanity?</title>
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      <pubDate>Thu, 25 Oct 2018 09:41:01 GMT</pubDate>
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      <title>Keeping Communication Simple</title>
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      <title>Freelance Co-operative vs Agency</title>
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      <title>Making People Angry</title>
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      <title>Ban 5 words from your corporate values</title>
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      <title>Crisis what Crisis. Part 2</title>
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      <title>Crisis, what crisis? Part 1.</title>
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      <title>Top Tips for a Trade Press Briefing</title>
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      <title>Top tips to win business from Linked In</title>
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      <pubDate>Tue, 22 May 2018 11:46:50 GMT</pubDate>
      <author>183:720760350 (David Spencer)</author>
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      <title>Is your PR and Content Marketing Just Vanity?</title>
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      <pubDate>Thu, 10 May 2018 14:48:42 GMT</pubDate>
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      <title>Customer Contacts Post
GDPR</title>
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      <title>Top Content for Dull Subjects</title>
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      <title>Where whistleblowers
fear to tread.</title>
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      <description />
      <pubDate>Fri, 13 Apr 2018 10:58:58 GMT</pubDate>
      <author>183:720760350 (David Spencer)</author>
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      <title>Content is a False King</title>
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      <pubDate>Wed, 04 Apr 2018 14:56:06 GMT</pubDate>
      <author>183:720760350 (David Spencer)</author>
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